enesTeléfono : +1-954-256-09-81 / info@metrouni.us

Master in Marketing

Program description

The Masters in Marketing at Metropolitan International University has been designed taking into account the training of human talent and the preparation of the commercial dynamics required to adequately respond to the challenges that result from the economy and the national and international trade flow. At the same time, this program encourages the development of research and interaction processes with the environment, generating national and international marketing professionals and specialists in marketing and sales management.

Program objectives

After the successful completion of this program, the student will be able to:

  • Delineate current knowledge in the area of marketing management that facilitates your professional performance in the organization.
  • Reflect and interact with the purpose of consolidating management to be able to serve as a consultant for both public and private companies in changing environments.
  • Generate and build collective learning skills about the subjects under study.
  • Strengthen your management skills and marketing skills.
  • Achieve a competitive positioning of organizations in the markets at regional, national or global level through the acquisition of marketing skills and knowledge.


General Admission Documents

To apply to Metropolitan International University, applicants must submit the following documents:

  • Complete “Online Registration Form”.
  • Curriculum Summary.
  • Identification photo (Copy of an official identification).
  • The official qualifications obtained from the universities you attended previously.
  • Copy black background of the diploma or degree, in case the degree does not appear in the academic record.
  • Pay the Admission Fee of $ 50.00 (non-refundable).
Academic Admission Requirements

For admission to the MIU Master in Marketing requires that the applicant have:

  • Four years of undergraduate studies in the United States, or an equivalent degree studied abroad from an accredited university institution.
  • An average of undergraduate qualifications (GPA) of 2.5 (“C +”), from an accredited university institution or its equivalent abroad.
  • The official notes showing the undergraduate studies must be received by the university at the time of registration.
International students
  • Applicants with a university degree who have completed courses outside the US must have their credentials evaluated by the NACES organization. (www.naces.org).
  • If the applicant authorizes it, MIU can help you in the process of evaluation and translation of the credentials. For more information, see Credential Evaluation Abroad.
  • You can contact us by calling the toll-free number of your country that appears in the international list.
  • Our Admission Advisors are available to answer your questions in English and / or Spanish.
Sending Academic Documents.

Academic Documents are official only when they are sent directly to MIU by the educational institution that issued them.

  • The applicant uploads from their computer, during the application process ¨online their documents in pdf format,
  • You can also send them by email to: Email: admisiones@metrouni.us
  • Or you can send them by post directly to our headquarters at:
    • Metropolitan International University
    • 18501 Pines Blvd, Suite 102 Pembroke Pines, Florida, USA
    • Tele: MIU-USA: + 954-842-3041 / + 954-674-2401/ +888-407-2893

Credit Transfer

Metropolitan International University evaluates the transfer of credits based on the philosophy that students will not be required to repeat subjects that were already taken and approved previously. MIU grants equivalences based on the study of the contents of each course and its correspondence with the courses of the university.

After evaluating the credentials, courses of the applicant and granting the corresponding equivalences, a Representative of the Evaluation Committee will prepare the Curriculum Plan with the remaining courses that it requires to complete to graduate, known as the Degree Program all based on the documents received at the time of evaluation.

You can transfer to MIU for a master’s program up to a maximum of nine (9) credit hours, meeting the following conditions:

  • The courses to be transferred were taken at the postgraduate level at an accredited university institution in the USA or its equivalent abroad.
  • The courses to be transferred were approved with a grade of “C +” or higher.
  • The courses to be transferred were taken within the last ten (10) years.
  • Courses approved abroad must be translated into English and must be evaluated by an evaluation agency belonging to the NACES association (www.naces.org).
  • Admission counselors will be available to answer any related questions in English or Spanish


Program Costs

The total enrollment of the program varies for each student based on the total credit hours required to graduate. At least 36 credit hours (12 courses) are required to complete the master’s program. If the student transfers credits to the program, he must complete at least 27 credit hours (9 courses) in MIU to graduate. A complete program of 36 credit hours will cost a total of US $ 6,840.00, plus other academic fees that apply. All rates are subject to change.


Enrollment for Postgraduate Programs
Program Cost per Credit Hour
master’s degree US $190.00
Other Academic Fees
Other Academic Fees
Arancel de Solicitud de Admisión (no reembolsable)      US $50.00
Arancel de inscripción (cuota única)      US $50.00
Arancel de graduación (Apostilla)      US $100.00
Arancel de Tecnología (cada término)      US $30.00
Tasa de examen supervisado (Un Examen Final / Curso)      US $15.00
Arancel por Emisión de Transcripción en copia      US $20.00
Arancel por Curso Incompleto      US $100.00
Arancel por Pagos Atrasados      US $30.00
Arancel por procesamiento de Retiro      US $25.00

Course textbooks, software, materials and Postal Charge

Most Metropolitan International University courses use a textbook as the main reference source. You should consider the price of textbooks in your budget. You should expect to spend approximately $ 100.00 USD per course. In addition to textbooks, MIU has several digital resources already included in the courses to complement your learning experience.

Payment plans

Take advantage of the multiple payment plan options.

Two payment plans are available to help fund your degree program at MIU. You can select the tuition payment option that best suits your needs. The student enrolls for Academic Term every 8 weeks a maximum of 2 courses of 3 credits each.

  • No Plan – Requires you to pay your account balance in full at the time of enrollment in each term.
  • Standard Payment Plan – MIU allows you to pay your bill in two payments in each Term as follows:
    • You make an initial payment of the credits registered in the Term at the time of registering.
    • You subsequently cancel the balance of the Term at the fourth week of it.

Program Outline

The Master in Marketing has a duration of one academic year (3 semesters) of 16 weeks each.

  • Each semester is divided into two Terms of 8 weeks each.
  • Students complete two courses simultaneously each Term.
  • To obtain the degree, students must complete a total of 36 credit hours (12 courses).
  • At least 27 credit hours, (12 courses) must be completed at Metropolitan International University
Program Courses

The program has the following courses:

MASTER IN MARKETING (36.0 Credit Hours Required)

Código Curso Cr- Hr
MKT 500 Gerencia de Mercadeo 3.0
MKT 510 Pronósticos de Mercadeo 3.0
MKT 520 Dirección de Mercadeo Estratégico 3.0
MKT 530 Investigación de Mercados I – Cualitativa 3.0
MKT 540 Comportamiento del Consumidor 3.0
MKT 550 De la estrategia a la acción 3.0
MKT 560 Investigación del mercado II – Cuantitativa 3.0
MKT 570 Desarrollo de nuevos productos 3.0
MKT 580 Publicidad y promoción 3.0
MKT 590 Mercadeo en el Comercio 3.0
MKT 600 Mercadeo Internacional 3.0
MKT 610 Mercadeo Electrónico 3.0
Total  36.0
Suggested Sequence of Courses

This Curriculum only shows a sequence of the courses you must take for this particular program and the semester in which you must take them. This plan can help you plan your course schedule. These sequences are only orientations; There is more than one possible sequence of courses for a given program. For a customized Degree Plan, call an academic advisor at 954-544-2502 / 954-534-9183 or contact by email or video conference with Zoom.

Metropolitan International University recommends that students pursuing a Master’s in Marketing complete the program in the following sequence:


Suggested Course Sequence

Código Curso Semanas Cr-hr
Primer Semestre
MKT 500 Gerencia de Mercadeo 8 3
MKT 510 Pronóstico de Mercadeo 3
MKT 520 Estrategias de la Gerencia del Mercadeo 8 3
MKT 530 Investigación de Mercados I – Cualitativa 3
Total 16 12
Segundo  Semestre
MKT 540 Comportamiento del Consumidor 8 3
MKT 550 De la Estrategia a la Acción 3
MKT 560 Investigación de Mercados II- Cualitativa 8 3
MKT 570 Desarrollo de Nuevos Productos 3
Total 16 12
Tercer Semestre
MKT 580 Publicidad y Promoción 8 3
MKT 590 El Comercio y el Mercadeo 3
MKT 600 Mercadeo Internacional 8 3
MKT 610 Mercadeo Electrónico 3
Total 16 12

Note: Students enroll in 4 courses (12 credits) each semester. Each semester is divided into 2 terms of 8 weeks.

Metropolitan International University (MIU) is an online university that provides students with educational opportunities.